BraunBraun Digital Travel Alarm Clock with Snooze, Compact Size, Negative LCD Display, Quick Set, Crescendo Beep Alarm in Black, Model BC08B (1-Pack)

Love it. I was looking for a small clock that was dark until you touched it. This one is perfect. It is small and compact. You barely have to touch it. It comes on for just a few seconds. It’s just perfect -well made and stylish if I could give it 10 stars I would.

This is replacing my alarm clock of 24 years that just wouldn’t die, even after countless drops by toddlers and puppy teeth. The screen finally went so dim, it was nearly invisible. I’m sad, because it was instrument of good old quality. I did a lot of research and decided to go with this Braun model for a replacement. It won’t have to hold up to all the abuse my old one had to endure, and it probably wouldn’t.I love the dark screen! I wake easily and often. A bright display in my face all night would prevent me from going back to sleep. The light comes on with a slight touch on the top/snooze space, and goes off after a few seconds, thus saving battery. It’s simple to set up, without having to read a manual. No useless bells and whistles. Time and alarm is all there is. No need for weather station or date in the middle of the night. It’s tiny! Did I say it’s tiny? It is very tiny, so be aware of the measurements in centimeters. I ❤️ , ❤️ , ❤️ the crescendo beep. I actually remember dreams when waking up the past few days, instead of getting yanked out of slumber with a torturing sound ⏰.

EDIT:18 MONTHS AFTER WRITING MY BELOW FIRST RAVING REVIEW, THIS EXPENSIVE TINY CLOCK HAS GONE ROGUE.The display remains lit up, sucking the batteries dry.Impossible to set the time - All buttons are unresponsive.I never carried the clock in bags for travel, never fiddled with the buttons, never used the alarm, it has sat on the edge of my reading station for 18 months, and has stopped working overnight.FIRST REVIEW:First as a gift to my companion who wanted a tiny clock with large display, yet not always brightly lit, with slick and simple design, uncomplicated in features, and of great quality build.I was on a hunt for two months, comparing, testing, purchasing and returning...until this little guy caught my attention and it is a HIT!She loved it, me too, and I ordered one for myself.Pros:All the above mentioned qualities,PLUSNumerals on the screen slightly visible when on standby, and at the touch - not the press - but an actual skin contact on the top of the clock, the numerals lighten up in perfect soft gray tone.It is light and sturdy without having any kind of extra stand to handle.It is the largest display for the smallest overall size I could find; Best DFR (Design/Functionality Ratio)Setup is a child-play.Con: None really!It doesn't come with a 'travel' soft sheath which would protect it when thrown into a travel bundle.This isn't a CON of the clock itself but a failure from the marketing standpoint.Anyway, we don't use ours for traveling; smartphones do the job.Brawn is known for their quality and design, and this digital clock is a pearl!

Simply. Small. Easy. Low key. Perfect. I don't like bright clocks, a small tap on the top and it lights up enough to read it.

I'm not sure where this was made, but it seems to be of much better quality than a lot of the Chinese-made clocks at this size and price point. It is easy to set and read. Its size is nice for traveling. My only complaint is that the alarm isn't as loud as I'd like, but it's OK.

Even with other Braun clocks advertised as silent, they're really not. So I opted for digital, but it's hard to find a digital clock that isn't ugly. This one is it. For one thing, it actually IS small, unlike other clocks advertised as mini but aren't. And it's unobtrusive and even beautiful. The only thing I didn't like was that when you tap the top for the backlight, the backlight is blue. But since it only stays lit for 10 seconds, it doesn't bother me.I just got it so I can't attest to its durability, but so far it works perfectly and is easy to use. A warning, though: unless you tap the top for the backlight, it's hard to see the time. I don't think this would work for me in another place during the day; but for my nightstand, it's absolutely perfect. I don't need to see the time except when I tap the top for the 10 second light. Speaking of that tap, there's nothing easier. The lightest tap on the top is all it takes.

This alarm clock should be the one. Braun has enough money and designers to do it right.... But they didn't. I much prefer a physical alarm clock to my phone and am willing to carry one even as a one bag nomad. Here are my issues.1. The alarm isn't loud enough. I work offshore and travel frequently. This alarm won't wake someone who is jetlagged, hungover, or a heavy sleeper. If you're all three, forget it. If the place your sleeping has other noise...even worse.2. The snooze light button is NOT a clicky-pressy button. It responds to very light finger contact. I like to snooze holding the clock sometimes to kill the alarm. This won't work. Any contact shuts the alarm off.3. The time/alarm set switch is a three position switch. It must be manually recentered for the alarm to work. If you set the alarm, realize the time is off and set that, leave the switch on the time setting, the alarm doesn't ring.It needs a bigger speaker!Other thoughts:The alarm on switch with color coding is nice.The dark display and light are nice.The build quality is fine.The size is greatI bought the Seiko sq321k instead which is only available in Japan. It's better in every way except being larger and heavier and has two alarms with separate switches. It has the same alarm tone as my home clock and uses orange light for the clock face.https://www.amazon.co.jp/Seiko-SQ321K-Alarm-Digital-inches/dp/B09V18PGX8/ref=mp_s_a_1_5?crid=3UCY39GWUK7UJ&keywords=seiko+alarm&qid=1701399968&sprefix=seiko+alarm%2Caps%2C497&sr=8-5